Our founder
Brandon A. Smith
Brandon A. Smith is a seasoned executive operator and strategic advisor with more than 15 years of leadership across higher education, EdTech, SaaS, and AI-driven technology companies. He is the CEO of Integrity Advocate and the Founder & Principal Consultant at EdTechXperts, where he advises growth-stage and enterprise organizations on strategy, operations, revenue acceleration, compliance, and scalable infrastructure.
Throughout his career, Brandon has helped organizations move from early traction to operational maturity — building the systems, teams, and cross-functional alignment required to scale responsibly and sustainably.
As President & COO of Honorlock, he led the company through a transformative period of hyper-growth, scaling ARR by 1,103% ($2M to $20M in two years) and elevating the company from #236 to #103 on the Inc. 5000 list. Previously, as President & COO of Enflux, he helped institutions and technology providers translate complex data into actionable strategy. His earlier roles at ExamSoft and Kaplan (KHEC) focused on assessment integrity, operational scale, and the modernization of academic systems.
Today, Brandon partners with organizations to design and optimize:
- Revenue Operations & Go-to-Market Strategy
- Sales Infrastructure & Performance Management
- Customer Success & Retention Systems
- Marketing Strategy & Demand Generation
- Product-Market Fit & Positioning
- Operational Scaling & Organizational Design
- HR, Payroll & Talent Infrastructure
- Financial Planning, Forecasting & KPI Systems
- Compliance & Risk Management Frameworks
- Support & Service Delivery Optimization
His approach blends executive-level strategy with hands-on operational execution, working directly with founders, boards, and leadership teams to build sustainable, metrics-driven systems that enable scale. At the core of his work is a simple principle: growth must be intentional, ethical, and operationally sound.
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