About EdTechXperts

Built to help leaders scale with integrity.

What began as a curated newsletter — addressing the gap between vendors and institutional decision-makers — has grown into a consulting and thought-leadership ecosystem serving organizations across the innovation economy.

Our founder

Brandon A. Smith

Brandon A. Smith — Founder of EdTechXperts

Brandon A. Smith is a seasoned executive operator and strategic advisor with more than 15 years of leadership across higher education, EdTech, SaaS, and AI-driven technology companies. He is the CEO of Integrity Advocate and the Founder & Principal Consultant at EdTechXperts, where he advises growth-stage and enterprise organizations on strategy, operations, revenue acceleration, compliance, and scalable infrastructure.

Throughout his career, Brandon has helped organizations move from early traction to operational maturity — building the systems, teams, and cross-functional alignment required to scale responsibly and sustainably.

As President & COO of Honorlock, he led the company through a transformative period of hyper-growth, scaling ARR by 1,103% ($2M to $20M in two years) and elevating the company from #236 to #103 on the Inc. 5000 list. Previously, as President & COO of Enflux, he helped institutions and technology providers translate complex data into actionable strategy. His earlier roles at ExamSoft and Kaplan (KHEC) focused on assessment integrity, operational scale, and the modernization of academic systems.

Today, Brandon partners with organizations to design and optimize:

  • Revenue Operations & Go-to-Market Strategy
  • Sales Infrastructure & Performance Management
  • Customer Success & Retention Systems
  • Marketing Strategy & Demand Generation
  • Product-Market Fit & Positioning
  • Operational Scaling & Organizational Design
  • HR, Payroll & Talent Infrastructure
  • Financial Planning, Forecasting & KPI Systems
  • Compliance & Risk Management Frameworks
  • Support & Service Delivery Optimization

His approach blends executive-level strategy with hands-on operational execution, working directly with founders, boards, and leadership teams to build sustainable, metrics-driven systems that enable scale. At the core of his work is a simple principle: growth must be intentional, ethical, and operationally sound.

Follow Brandon on LinkedIn YouTube Channel

Published work

Books by Brandon A. Smith

#3 — College & University Education (Kindle)

Rebuilt by Code: Surviving and Leading EdTech's AI Reckoning

View on Amazon →
#1 — Business Leadership (Kindle)

The Silent Leader: Mastering the Art of the Number 2

View on Amazon →
EdTech Leadership

Transforming Education with SaaS: The Future of EdTech Leadership

View on Amazon →
Memoir

The Gift of Giving: A Legacy of Love and Humility

View on Amazon →
On the mic

Recent podcast appearances

HR & Payroll 2.0 Podcast

Career transitions & the outlook for education technology

Hosts Pete and Julie welcome Brandon to discuss the current state and future of EdTech.

Listen to Episode 113 →
Edtech Insiders — Week in Edtech

AI-driven cheating, proctoring reform & assessment integrity

Brandon on protecting assessment integrity in the age of AI (2/18/26).

Listen to the episode →

AI is transforming education and work. While we advocate for protecting the integrity of assessments and certifications, we also embrace AI as a tool for productivity and scale. Some content may be created, edited, or enhanced with AI assistance, with all final content reviewed and approved by Brandon A. Smith.

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